Last week I was in Phoenix, AZ visiting with customers and I learned a lot about how the dynamics of video surveillance are changing and how our SimplStor products are becoming the solution of choice in this market segment.
One of our customers is looking for a solution for long term archiving of video data. The big storage OEMs are trying to convince them to use a cloud storage solution. Our customer noticed that in the cloud all storage is generic and is wondering why one OEM’s storage solution in the cloud is any better than any other. The customer recognizes that the big arrays are all filled by drives manufactured by Hitachi or Seagate in the OEM’s systems and since they are not using most of the features in cloud archival storage our customer is wondering why they should pay the cost delta for the tier one storage for archival storage in the cloud.
Another customer is looking at recording local video and wants an affordable month long video vault for their surveillance requirements. They have tried other vendor’s storage solutions and their needs don’t fit the big OEM’s standard solutions. Since SimplStor was designed to be adaptable to our customer’s requirements it is fairly easy to increase our memory or make small changes to meet our customers’ requirements.
Business in Phoenix is increasing for Zerowait SimplStor in Phoenix as customers are looking for adaptable and affordable storage solutions for their video requirements. Interestingly, we are also seeing an increase in this business niche in our Australian division. Outstanding support and an affordable quality storage solution seem to be a winning combination for customers around the globe.